Especial Transmídia Atravessamentos Urbanos: olhares cinematográficos sobre a cidade

Abstract

The transmidia Special “Urban Crossings: cinematographic views of Fortaleza” addresses the audiovisual scene in Ceará, focusing on its capital. This work presents four main axes: Education, Public Policies, Resistance and Memory, in which it breaks down different aspects of audiovisual and cinema making in the city, the crossings between these points and how people and neighborhoods are connected. For this, the Special had as reference the Jo Bardoel and Mark Deuze (2000), Marcos Palacios (1999), Beatriz Ribas (2004), Ramón Salaverría (2005) and Raquel Longhi (2009), to structure the content; the vision of Cremilda Medina (1986) for the realization of discovery and also the way of seeing the city of authors Nelson Brissac Peixoto (2003) and Italo Calvino (2017). As highlighted, the work seeks to present an outline of local productions, with dynamic, accessible and easy-to-understand content for the target audience of young people between 18 and 29 years old. For this, the content was divided into two supports: a platform on WixSite and a page on Instagram. It is concluded that talking about cinema in a scenario of intense image production can help to show productions that shift the look over the city and, consequently, modify the way of living and perceiving an urban fabric.