O Twitter como canal de comunicação de líderes mundiais na pandemia: um recorte sobre a América Latina

Abstract

This paper addresses the use of Twitter as an official communication channel for world leaders and particularly those in Latin America during the Covid-19 pandemic. More specifically, it analyzes how presidents Jair Bolsonaro (Brazil), Alberto Fernandez (Argentina) and Andrés Manuel López Obrador (Mexico) have used this social network as a way to communicate with the population and guide the press itself. The research discusses the categories of political marketing and social media, as well as reflecting on Latin American political leaders, the Covid-19 pandemic and Twitter. This is research developed through the method of analysis of social networks, documentary research and bibliographic sources, accessing the three presidents' Twitter accounts, as well as books, scientific articles, public statements by the presidents and press material . Therefore, we use the thoughts of authors such as Silveira (1999), Comm and Burge (2009), Telles (2010), among others.