Processo de planejamento colaborativo da demanda em empresas de bens de consumo de mercados dinâmicos: artefato de software e estudo de caso

Abstract

This paper proposes a software based methodology for sales demand planning in companies operating in dynamic scenarios. the methodology combines quantitative forecasting models and human judgement based on contextual information from different functional areas of the organization. a case study is carried out and the results showed that the method can improve the assertiveness of the demand plan, especially for high-turnover items that, although they form a small group of products, represent a large volume of sales, and therefore, are often the target of commercial actions.