Desenvolvimento da marca e identidade visual do projeto anjos digitais

Abstract

Anjos Digitais, translated as digital angels, is a non-governmental organization whose purpose is to implement digital and informational inclusion spaces in rural communities in social vulnerability conditions. This research aimed to develop the brand and Visual Identity Manual with a unique visual language for Digital Angels. The methodology used in the development of the work is based on the Disruptive Digital Design Process (PD3), developed by the authors in the context of the Digital Design Program at the Federal University of Ceará, Campus Quixadá. This work has enabled the Anjos Digitais to have a conceptualized brand and positioned according to the guidelines, aiding to reach a visual standard through the use of the Visual Identity Manual.