Influenciadores digitais e marcas: a ação de agências na gestão de campanhas de marketing de influência

Abstract

The emergence of the Internet and social networks has had a major impact on our society. The fast growth of these tools has also led to the possibility of the emergence of digital influencers, who can be defined as people with high reach and popularity on sites such as Instagram, Facebook and YouTube, and who perform advertising on the Internet. It begins then a partnership between companies and influencers to achieve different goals, such as brand recognition and new customer conversion. As a result of this accelerated growth, influence marketing has emerged as well as agencies that are specialized in this type of campaign and partnership. Thus, this job aims to understand and verify the role of Digital Influencers agency in conducting campaigns with digital influencers, and also analyze a successful case conducted by DI.