Com licença, posso ser eu? Uma análise da introversão no mercado publicitário de Fortaleza

Abstract

This study aims to generate a reflection about the introversion in the advertising market in Ceará, from the statement that there is a preference for extroversion in the public profile. Thus, a question for a qualified search is an answer to introversion would be a factor of public or non professional exclusion. To this end, an online questionnaire was conducted with qualitative and quantitative questions for the public and former participants of the Ceará advertising market who consider themselves introverts. The results of the analysis indicate that, although it cannot indicate that introversion is something totally positive or totally negative, it is a relevant study which should be deepened because it influences the professional performance of the advertiser.