WhatsApp no radiojornalismo: As estratégias do ouvinte repórter para emplacar pautas na programação

Abstract

Brecht (2005), at the beginning, predicted: listeners should be the big providers of the radio. From the letters to WhatsApp, we reach a level where the listener not only participates in the programming – he criticizes, suggests, praises, interacts, interferes in the programming. This article seeks to analyze the strategies used by what we define as ‘listener reporter’ on the program O Povo no Rádio, from Rádio O Povo CBN, to set the agenda for the station. For this, we complement the concepts of ‘acts’ and ‘journalism brands’ (STEARNS, 2013; FÍGARO, 2018) to understand how the broadcaster’s gatekeepers (WOLF, 2009) follow the guidelines suggested by listeners. We analyzed the messages sent to the broadcaster's WhatsApp for 22 working days, between 6 AM and 10:20 AM. We noticed that listeners mainly use journalistic elements linked to the basic principles of the profession, as a strategy to score guidelines, such as the objective description of the problem and the exact identification of the event.