Redes sociais e internet no cotidiano dos artesãos da feira de pequenos negócios de Fortaleza

Abstract

Craftsmanship has been present in the life of man since the emergence of the first civilized societies, passing from generation to generation. Faced with the advent of digital technologies and the emergence of the Internet, the handcrafted product also incorporates the practices of using these new devices in its daily life. This work aims to analyze the use of social networks, by artisans, in the scenario of Fortaleza, and how access to social networks on the internet and the knowledge disseminated in these environments emerge as tools that facilitate and / or transform the processes of daily construction of production handmade. The investigation took place at the handicraft and entrepreneurship fairs of the Small Business Fair program in Fortaleza, carried out by the Economic Development Secretariat. As a data collection tool, the application of mixed questionnaires was used. We believe that the research results were satisfactory and that the proposed objectives were met. From the results obtained, we identified that the majority of artisans use social networking sites as part of their work and with considerable frequency, the most used ones being WhatsApp, Youtube, Facebook and Instagram. In general, we found that they see in social networks on the Internet as beneficial spaces for interaction and development of activities in the context of daily work.