Desenvolvimento da produtividade e competitividade da indústria cearense: estudo de caso sobre a atuação de um Instituto de Tecnologia do Ceará

Abstract

Historically, it is known that Brazil had a late industrialization process. In the Northeast region of the country, only in the 50s, the government incentives and the support of institutions for the establishment and development of the industrial sector began. But for most industries to be able to stay in the market and even expand to others, they seek or develop technological advances and ways to improve productive efficiency. In this perspective, the present work aims at the development of the competitiveness and productivity of the industry in Ceará. The general objective is to identify how an Institute of Technology works to contribute to the development of competitiveness and productivity in the industry of Ceará. Of exploratory nature and qualitative form, the research used the “case study” method to be able to present in detail the functioning of an Institute of Technology aimed at supporting the development of the industry in Ceará. The data were collected through indirect documents provided by the organization, as well as direct observations and interviews. These instruments allowed us to perceive the stages of planning and changes of the Institute, such as identifying that the organization's practices go beyond the commitment to the provision of updated services. It is also perceived that these are appropriate to the needs of customers and aimed at increasing competitiveness and productivity, making use of advanced technological equipment and qualified professionals. In addition, efforts were made to find ways to subsidize part of the investments that would be made entirely by the industry, despite some internal limitations. The Institute performance makes it possible for companies in the secondary economic sector in Ceará to apply academic theoretical foundations as strategies outlined by their managers for market competition.