Uma leitura dialógica da verbo-visualidade dos signos “Nordeste” e “popular” no fascículo “João do Vale”, na Coleção Nova História da Música Popular Brasileira (1977)

Abstract

In the 1960s and 1970s in particular, from the confrontation between a diversity of social voices and a horizon of shared values in the musical sphere, the work of Maranhão singer and composer João do Vale (1934-1996) was consolidated as one of the expressions of "Northeast" and "popular" in Brazilian music. Taking the Dialogical Discourse Analysis, as a theoretical-methodological reference this work aims to make a verbal-visual reading on the production of the senses of the ideological signs "Northeast" and "popular", through the analysis of the fascicle João do Vale, Nova História da Música Popular Brasileira (1977). Mobilizing, in particular, the Bakhtin categories heteroglossia, social horizon of values, axiological positioning and exotopia, this reading turns to the analysis of the effects of meaning produced, in that socio-historical-ideological conjuncture, from the articulation between the visual dimension and linguistic-discursive resources. Finally, it can be emphasized, from the material under analysis, that there is a heterogeneous construction of the senses of "Northeast" and "popular": the "Northeast" is a source of the "popular", provided that it this "popular" is understood "as not only a place of misery or "naive" man's origin, but as a space of transformation. Thus, the "voice of Sertão" is also "voice of resistance".