Design de jornais: uma análise do redesign do jornal O Povo

Abstract

This study addresses the redesign process of the newspaper O Povo that took place in January 2018 and the identity value of compositional elements within printed journalism. Seventeen covers of the newspaper were graphically analyzed, using quantitative and qualitative analyzes, in order to identify the compositional elements adopted by the newspaper and document the graphic transition between the two projects. In the graphic analysis, authors Rabaça and Barbosa (2014), Caldwell and Zappaterra (2014) and Associação dos Designers Gráficos (2012) were considered for a compilation of terms that unfolded in the descriptive analysis of the covers, in order to list the lines of similarity and rupture between the project before and after the graphic reformulation of 2018 and address whether there is a graphic standardization in the current project.