O segredo da pedra: projeto editorial de um livro-imagem a partir de aspectos da cultura indígena Tremembé.

Abstract

Design education in Brazil has suffered from Eurocentric influences since the creation of its first design school ESDI - School of Industrial Design, started in 1963, which followed a German teaching model. This scenario still reflects nowadays in the way that many designers design or see or “good design,” a similarity that comes from a abroad is much more popular here. This research proposes to change this perspective and to look more closely at local narratives. In order to make emerge the other side of the story. In this context, we try to understand how we could trace a visual language through illustration of the Tremembé indigenous culture. The final product culminated in the development of a picture book. Thus, to obtain this result, we collected aspects of the material and immaterial culture of Tremembé, as well as study ethnodesign as a research tool capable of helping in the conservation of the community. In addition to these factors, we also have the study of illustration as a form of representation of elements of a culture and graphic design as the field in which the project takes shape. Thus, being aware of the cultural richness of the Tremembé community and the need for actions that consider greater visibility and the current problems they are facing, it is hoped that this research will serve as a contribution to those who increasingly foster debates about indigenous culture in Brazil.