O efeito da consultoria organizacional em uma empresa no curto prazo: um estudo de caso em empresa do segmento de aço e ferro

Abstract

Crisis and economic instability scenarios, associated with information and technology advancement, result in rapid and significant changes in the market, such as consumer demands, advances in technological innovations, among others, that force companies to adapt in accordance with the demands of the external environment. At this conjuncture, there is an increase in the search for consulting services that help management seek quick and effective solutions. The purpose of this study is to analyze, through a case study, the effects of an organizational consultancy, in the short term (6 months), in a medium sized company, following all the steps performed, verifying the efficiency of the chosen methods (Business Diagnostics, SWOT Matrix and Strategic Planning). Satisfactory results are presented both structurally and managerially in the short term, denoting the organizational improvements of the company, through the implemented changes, which optimized the internal sectors, monitored monthly over the period and the application of the defined strategic actions.