Design editorial como narrativa para representatividade feminina no contexto da tatuagem

Abstract

The present work is a transdisciplinary research that seeks to understand how historical constructions of tattoo culture and the female figure reached the current social context; and how graphic aspects of Editorial Design could help create a narrative that impacts, in an euphorized way, the female representation in the tattoo culture context. The research approaches theoretical notions about female image construction, independent publications and zines as form of radical media. For the theoretical background of the project, the methodology has two moments: a semiotic analysis of the selected corpus , utilizing a method proposed by Cardoso and Pacheco (2017) in the article “ Método de análise semiótica na perspectiva do design” ; and the design methodology based on the one brought by Bruno Munari (1991) in the book “ Das coisas nascem coisas” . The results of these researches establish a list of design guidelines to be met in the design of the zine Tatuagem: Substantivo Feminino , the final scope of the research project.