Modelo de negócio e viabilidade econômico-financeira de uma Spinoff de inovação e comércio no setor de construção civil

Abstract

Due to the high competitiveness in construction, innovative product technologies are important for engineers, since they prevent waste and accelerate the productive processes of construction. Thus, the aim of this work is to describe and evaluate the Business Model development, the economic and financial viability of a company of innovation and the commerce in the civil construction sector. The study was developed through a bibliographical research followed by field research, resulting in the division into three main stages: contextualization, development of the Canvas Business Model and analysis of the economic and financial viability of the business. The main results are the Canvas frame and the analysis of three scenarios designed. As a result, only one is viable. Thus, in order to achieve the expected results of the pre-established targets, the company will have to reduce costs and expenses, or it can increase revenues by 6.5%.