Produção de um vídeo para divulgação do processo seletivo do IFCE campus de Maracanaú: o processo de construção do vídeo como estratégia comunicativa

Abstract

The objective of this study is to analyze which elements are most appropriate for the communication strategy and for the production of a video advertisement, using, for this purpose, data collection instruments such as questionnaires and interviews. The problem lies in the promotion of the selection process of the technical courses from IFCE campus de Maracanaú through a strategy that provides a more effective communication with its target audience, adolescents attending High School (Ensino Médio). For the construction of the work, we observed the current context, in which the Internet and social networking sites appear as dynamic and low-cost ways to implement more direct communication strategies with users. From the produced survey, it was noticed that videos are a very powerful and fast tool in the construction of this relationship, which commonly occurs in social networks (Facebook and Youtube). The following topics are covered: video for advertising, digital natives, advertising for teenagers, methods of data collection and multimedia audiovisual production stages. The procedures described in this project were developed between July and December 2016. The video produced for this work can be accessed by the QRCODE available below or by the following link: https://youtu.be/qQ3Sc1XtORs.