Superfícies apagadas: as ruas de Fortaleza em camadas esquecidas

Abstract

The streets reflect the everyday landscapes of a city. They are an important part of people's relationship with the environment. Their organization, their names and their overlapping memories over time have the power to influence the image and experience of the residents and passers-by in the city. In this context, the constant changes in the names of the streets of downtown Fortaleza can be analyzed. Where once a great identity and personality was present, by the names created from the symbolic appropriations of the environment, today there is little meaning for those who occupy and transit through space. Stories and memories were overlaid and erased. A new way of reflecting about the city can be proposed through design, approaching through concepts of image, perception and memory, and stimulating thoughts about urban space and its layers of stories and realities. For that, a bibliographical survey and field visits were made to create three posters about the old names of the streets Pedro Borges, General Sampaio e Castro e Silva, located in downtown Fortaleza. Graphic design is brought as a potential alternative for the production of existences from forgotten non- existences and, mainly, to generate reflections on themes such as memory, urban space, image, occupation and history of the city.