Esquecimentos midiáticos: mãe-sozinha, pãe-ausente, bebê-monstro e a epidemia de Zica na Folha de S. Paulo on-line

Abstract

The present article is an analysis of the framing strategies regarding three news subjects: the Brazilian Northeastern mother woman, the father and the babies with microcephaly in the epidemy of the virus Zika in Brazil in 2016, through the texts of the news published on Folha de S. Paulo on-line. The research has as theoretical methodological reference the studies on the Agenda Setting Theory and Framing Analysis. The objective of the article is to show the narratives produced in the Zika epidemy in Brazil through the news and headlines published by Folha de S. Paulo online during the months of January to August 2016. It is from the framing power and from the agenda setting power that can be identified three categories: the lonelymother, absent-father and monstrous-baby, produced through the published news by Folha de S. Paulo on-line on the Zika epidemy in the Northeast of the Brazil. As a result, it was concluded that if the Agenda theory asserts that the mass media determines the agenda of the audience, they also determine the forgotten issues by the media and by the audiences.