Beijos monstruosos e eletrizantes: os direitos à provisão, à proteção e à participação no canal de Julia Silva no Youtube

Abstract

The present research pursues to understand if and how the rights to Provision, Protection and Participation (“3 P”) are promoted in the channel and in the performance of the youtuber child Julia Silva, 12, on YouTube. The “3 P” are categories of rights recognized in the Convention on the Rights of the Child (CDC), approved by the United Nations General Assembly, in 1989. Understanding YouTube as a video platform and potentiating communicational processes was established with the assistance of Burguess; Green (2009) and Jenkins (2009). In this context, Lange's (2014) studies, which investigated the appropriation of YouTube conducted by children in United States of America, were also important to identify similarities and particularities of this process in their contextual relations. The understanding of the child as a being with rights and the importance of the CDC in the consolidation of this process was possible with the contribution left by authors such as Livingstone (2014), Livingstone; Brake (2010), Marôpo (2013), Pinheiro (2006) and Vasconcelos (2003). The qualitative research focused on a corpus consisted of 15 videos from the channel which Julia Silva maintain on YouTube, as well as news and reports in various formats which addressed different questions about the universe of youtuber kids. With the help of Foucault (1996, 2008) postulates on Discourse Analysis, the research concluded that Provision is promoted from approaches that favor: play; reading practices; peer and adult associations; teachings from DIY (do it yourself) videos; digital literacy lessons; learning English words; the execution of artistic gifts. Protection is highlighted by messages about the care needed in the process of appropriating the online environment in order to avoid situations of bullying, for example, as well as in the occasions when Julia teaches something to the public, occasions in which the well-being of the audience is promoted. Participation is promoted from the results of Julia's appropriation of YouTube, opportunities in which the girl, in part, exercises the right to expression and freedom of opinion. However, the research also concluded that rights to “3 P” are constantly neglected (or even injured) in this process of appropriation, since marketing messages and celebrated speeches, such as that of authenticity, for example, permeate the audiovisual production carried out by Julia. Investments in the image management of the girl do not take into account the greatest interest of the child advocated in the CDC and end up collaborating not only with the process of rending famous of the youtuber child but also contribute to the activities resulting from this online insertion gain labor outlines, characterized by a self-imagery production in the videos, social events, advertisements and licensed products signed by the girl.