Megaeventos esportivos no Brasil: de prática esportiva amadora a catalisadores de transformações nas cidades

Abstract

The article analyze the historical trajectory of mega sporting events in Brazil. As methodology was conducted a bibliographical research, which was based in authors who discuss the process of commodification of cities, city marketing strategies, the mega sporting events and how they are catalysts of changes in cities. Preliminarily we deciphered the complexity of mega-events, with their logic of social cleansing, removals, speculation and spatial and social segregation. Finally, we question the strength of different social movements, especially those who historically fought for urban reform and the right to the city. Keywords: Capitalism. City.