Os processos de (re)elaboração de gêneros no Facebook : um estudo sobre as práticas discursivas na fanpage do Sensacionalista

Abstract

The work in question has the general objective to analyze the discursive practices of the posts in the Sensacionalista’s Facebook fanpage, considering the intergeneric intertextuality of these practices, their manifestations in remixes and mashups and the affordances of the virtual environment. In this way, we conduct our research in the theoretical conceptions of discourse genres and their reformulations (BAKHTIN, 2011), in the intergeneric intertextuality phenomena studied in the scope of Text Linguistics (KOCH, 2007, 2009; KOCH; ELIAS, 2008), in the practices of remix and mashups (NAVAS, 2010; BUZATO ET.AL, 2013) and, finally, in the concept of affordances (GIBSON, 1986; SILVA, 2015). In addition, with respect to the methodological course, first of all, we list a Sensationalista’s fanpage on Facebook, for analysis purposes, based on four criteria, that is, as a fanpage that: i) has more than 1 million tanned ; ii) presents a regularity of weekly posts; iii) annals created with more than three years of creation; iv) presents as one of the main central indicators a great deal of Dilma Rousseff's government. Secondly, we have analyzed fifty posts that were also selected based on four criteria: i) having at least a thousand tanned; ii) have at least one thousand shares; iii) present discussions (participant interactions) based on the pilot topic of the post; iv) be posted from the date of January 1st, 2014 until January 1st, 2017, corresponding in total to three years of discursive practices in said fanpage. Third, still on the methodology, we decided to use virtual ethnography or netnography (HINE, 2004; KOZINETS, 2010; MARTINS, 2011) to describe both affordances of fanpage and affordances of postage. On the results of the research, we found that the processes of intergeneric intertextuality that occur within these posts provide mixtures between different discursive genres, namely: news, comments, announcements and comics. It was also verified that the practices of remixes and mashups are new textualization strategies that subvert texts on the internet. In addition, the analyzes showed that the interaction of the man with the affordances of the digital environment makes possible the reformulation of discursive genres, as was the case of the news calls. Finally, at the end of the research, we confirm that the posts of the Sensationalist are discursive practices that take the form of the different discursive genres that already exist in the different social spheres, which are reformulated in the multisemiotic support of Facebook fanpage.