A relação entre o consumo e o uso de artigos esportivos oficiais pela torcida feminina do Ceará Sporting Club

Abstract

The presence of female fans in football is a growing phenomenon in recent years. However, despite being potential consumers of products related to their team of preference, the use of football articles is still very limited outside the sporting environment. Therefore, this work has as an object to understand how often women soccer football fans, in the case of Ceará Sporting Club, consume official products of the team. Through a quantitative research, she proposed to understand the way in which this consumption occurs, coming to the understanding that the fans are discouraged to consume the products because they do not meet their expectations in terms of modeling and aesthetics.