Processos referenciais por nome próprio como estratégias argumentativas

Abstract

This dissertation aims to analyze how the referential processes by proper names compose argumentative strategies to the persuasive conduction of texts. According to Cavalcante (2017), the choice of certain referential processes orients the text argumentation. For this reason, we intended to analyze, under a sociocognitive and discursive perspective of referentiality, the introduction and anaphoric retakes processes of the referent that are, respectively, presented and recategorized with the collaboration of proper names. We support that, under the Textual Linguistics optics, the proper name can be analyzed as an object of discourse negotiated between interlocutors during the dynamic of enunciation (MONDADA; DUBOIS, 2003; CAVALCANTE, 2011). The methodology consists in a qualitative basis and hypothetical-deductive method; the occurrences that compose the analyzed data embrace 20 texts from several discursive genres, such as opinion articles, journalistic chronicles, Facebook and Twitter posts, charges, about the Brazilian political scenario in 2016. In the research, were tested the following hypothesis: a) the referential introduction with proper names – under the presence of amalgam – expresses a point of view that can be confirmed along the text (SILVA, 2013) and, in the recategorized retakes with anthroponymy, according to Custódio Filho (2011) and Cavalcante and Brito 92016), can add and reassure information (CUSTÓDIO FILHO, 2011 and CAVALCANTE; BRITO, 2016), building humor and satire effects on the analyzed genres; b) a formal modification in the referential expression by proper name, as amalgam (MONTEIRO, 2002), generates persuasive effects, which are at the service of a point of view and argumentative orientation in the text. In these cases, the referential processes by proper names can be evidences of cultural stereotypes. Upon the analyzes, we established the relevance of referential processes with proper names due to their importance to the referent presentation and to the recategorized retakes, by the strategic usage of morphologic modifications on these expressions, towards persuading the interlocutor with additions and confirmations of the object of discourse. Therefore, the appeal to proper names, in referential introductions as much as in direct and indirect anaphors, contributes to the text argumentative dimension, since, through the association to stereotypes, influences the ways of seeing and feeling of the interlocutor.