Análise de políticas tarifárias do transporte público do município de Fortaleza sob a ótica da elasticidade demanda-tarifa

Abstract

Price discrimination gives the monopolistic benefit in gaining revenue, but in the case of urban public transportation that works through public concessions for the management of that service, the prospects for benefits also covers users. This study aimed, through available literature, analyze price segmentation practices in urban transportation of Fortaleza. The emphasis was given to the social hour and the social tariff, as they are the main ones. We sought to investigate, using the rate-elasticity demand, how these policies influenced the user demand for this service. After the study it was founded that the social tariff played a major role in the increase of bus users, especially on Sundays, and that the demand for buses show up much more sensitive to fluctuations in rates on Sundays than on weekdays. The elasticity of demand-rate tariff increase of March 2011 had a value less than the modular elasticity of demand-rate tariff increase from May 2009, implying that there were influenced of the social hour for that to happen. The demand for bus users is characterized by inelastic, but on Sundays the value of the elasticity approaches unity 1.