Jujuba e caramelo: desenvolvimento de produto

Abstract

The work refers to the creation and development of the Jujuba and Caramelo children's brand, which will develop clothing for both sexes, with ages ranging from 2 to 8 years. First, the executive portfolio was developed, based on authors about marketing and design methodology, a through an online questionnaire directed to the specific public, in which 88 responses were obtained, which served as a parameter to the brand development. Jujuba and Caramelo brings as a differential the physical space, because it was designed to provide a moment of leisure and relaxation for the children. The brand also values ​​manual embroidery work, in addition to to create clothing with models and models that aim at the comfort of the child.