Entraves da internacionalização de empresas Brasileiras: estudo do setor de piscicultura ornamental

Abstract

Aquaculture is an activity practiced for thousands of years by humans. The creation of fish for consumption and as pets is a very old practice, which remains to this day and is indispensable for society. Fish farms are developing more and more as time passes, becoming a very profitable activity if developed in the right way. The general objective of this work is to analyze the obstacles of the internationalization process of the Brazilian companies of the fish farming sector. The methodology of the work was done in an exploratory, qualitative and descriptive way. A case study was carried out, obtaining the data collection through an interview, which was answered by a manager of the ornamental fishery industry in order to understand which obstacles affected and still affect the process of internationalization of his company, the data being tabulated by means of discourse analysis. The obstacles faced by the manager interviewed are mainly excessive bureaucracy, lack of infrastructure, lack of support from Brazilian public institutions and high tax costs. These obstacles are the same as those faced by other managers across the country, from different sectors, according to the CNI(2014) and CNI (2016) reports, which shows that Brazil is a very bureaucratic country and not very prone to entrepreneurship and the exploration of new markets, mainly due to high taxes, its precarious infrastructure and excessive confusing and contradictory laws