Estudo de comercialização tendo como suporte o Facebook

Abstract

This monograph has the objective of study marketing support having as Facebook. It has as theoretical foundation Marketing on the Internet by addressing electronic commerce or e-commerce. For this is necessary an explanation on traditional marketing, targeting for direct marketing and then an explanation of internet. Will be presented and conceptualized online marketing giving emphasis to the concept of e-commerce. Furthermore, portrays the social media marketing, in which enables individuals to promote your web pages, products and services through online social channels, analyzing social networks as a whole, emphasizing the most popular, Orkut, Twitter and Facebook. Through a survey administered to users who use Facebook as a means of performing various sales, chosen intentionally, data were collected through a questionnaire sent through Facebook, with closed questions. The processing of these data was performed by means of tables and graphs, which have highlighted higher percentage of salespeople femalein the age group above 31 years in higher education, complete with income divided between those who earn $ 2,000.00 to $ 3,000.00 and those earning above R $ 4,000.00, which mostly evaluate Facebook as an excellent salespeople tool and shown that both the seller and the client are looking for increased practicality, speed and convenience.