Estratégias emergentes: um estudo de caso na empresa Loc Fama Ltda

Abstract

This project involves an approach of a recurring theme for companies that intend to remain competitive in their field of expertise: strategy. The main purpose of this project is to demonstrate the relevance to a company of adopting an appropriate strategy in order to keep at parity with its competitors, and even further, to differentiate its business from competitors. The practical application for the theme was a case study carried at a company, Loc Fama Ltda. The theoretical foundation for the study is in the "ten schools of strategic planning" defended by Henry Mintzberg, Bruce Ahlshtrad and Joseph Lampel. The result of the undertaking study showed that among the “ten schools of strategic planning “the one that best suits Loc Fame is the learning school, which sees strategy as an emergent process.