Desenvolvimento da marca de moda feminina "Vibes e tal"

Abstract

The present work aims at the presentation of the development project of the brand "Vibes e tal" and its launching collection based on the design methodology of the author Denis Schulmann (1994). According to surveys of current trends in women's fashion, it was possible to note that the bohochic style has become increasingly popular on international catwalks and among the most diverse groups in society. And so in this way, it is perceived that this style of fashion has a good reception in relation to how consumers of clothing of the female segment of the Brazilian market react to these novelties. From market research, it has been found that there is an optimistic situation for the application of a new fashion business that caters to buyers of women's fashion items. With innovative intentions, the brand appears with the desire to offer the client a unique proposal to express their ideals with the liveliness and freshness of the youth, showing their values ​​through their personal style. In order to comply with the implementation of this project, brand positioning methods were used, based on the elements of marketing components and a visual identity elaboration in line with its target audience.