O Instagram como instrumento de marketing no meio digital para empresas de moda: estudo de caso das lojas Voga IL-Brand

Abstract

The present paper discusses the social media Instagram as an online marketing tool for fashion companies. Initially, we address cyberculture, currently very widespread, and its inferences, like the convergence of media, the mobile devices, ubiquitous computing, social networking and its use as a marketing tool. Later, it is raised the subject of fashion, presenting a brief history of it and the marketing strategies that are necessary to the prosperity of companies related to the activities in the sector. As the object of this study, we have the case of Voga IL-Brand, new development of male and female fashion that uses Instagram as a primary means of communication with their customers shop. It‟s studied how the company makes use of fashion marketing attributes and social media marketing to achieve success in their results.