O fã como mídia: como os fãs do seriado How I Met Your Mother utilizam o buzz marketing em comunidades virtuais do Orkut

Abstract

This current work has the objective to analyse how the How I Met Your Mother brazilian fans use buzz marketing strategies in Orkut communities. At first, it happens to be necessary a brazilian media and technological current scenery study involving mainly the TV and the internet and how they provide entertainment. It‟s case study about the tv show “How I Met Your Mother”, that‟s seeking to portray the fulfilled space by sitcoms among the Brazilian young society. For this, it were used secondary data and a field research on the internet with the fans. As theoretical support, it‟s chosen authors who work with television narrative, marketing and new technologies studious.