O consumo dos fãs e as redes sociais: um estudo sobre o fã-clube de Harry Potter

Abstract

This research seeks to clarify the relationship between the intake facing the fans, specifically fans of the Harry Potter series, and social networking and how the impact of new technologies, possibilities of virtual connections and organization of groups influences the act of consumption as well as in the construction of identity, creative process from the fans admired cultural objects. Developing the approach of 'ethnomethod, the research analyzes the logic of consumption based on the actions of groups of fans. It concludes that consumption is connected to disclosures in the environment of social networks, and the consumption of fans in their groups is connected to a network of meanings within the group belonging and adapts according to the experience of each member and their repertoire cultural face of media products.