A cearensidade no desing gráfico: uma proposta de identidade visual para a TV Ceará

Abstract

This project proposes a new visual identity for TV Ceará, a public broadcaster managed by State Government of Ceará. Its purpose is is to highlight and enhance the local culture, people and peculiarities – summarized by the term Cearensidade. However, by analyzing its current graphics system, we are faced with insecurities in the representation of this purpose. From this fact, we set the goal of creating a project that references to Cearensidade become more authentic, not failing to conform to the current trends of Graphic Design. For this, from theories and foundations that address the representation of cultural phenomena, as well as the study of Ceará culture and its visual references, we elaborated a conceptual framework, which will be developed by a set of graphic elements and a new visual signature that expresses the identity of TV Ceará and people of Ceará, through a synthetic and organized mode.