A equidade de gênero nos serviços em um setor de supermercado de Aracaju

Abstract

This research analyzes expression of gender division of labor in a hypermarket Super Varejo in Aracaju / SE, highlighting the specificities introduced with the technological and organizational innovations, especially in sector operators (male and female) and cashiers, with the objective of revealing dimensions of process work and construction of differences. We used a qualitative approach through case study organization, in order to grasp the dynamics experienced within productive and reproductive. The empirical field of research was the hypermarket Super Varejo, specifically in the area of store front, made by cashiers, packers, service leaders and managers. Those results tell that images of gender structured process management / organization of work, selection policies, training, qualification, segmentation of posts and gender division of roles. Operators (male and female) and mobilize the skills 'tacit' and 'social' circumscribed limits between the logic of productivity and customer service. The construction of professional trajectories is structured by stereotypes of male and female roles and expectations reflect culturally established. The analysis of results the research indicate that there is a need for gender equity policies in order to contribute to the removal all forms of discrimination against women in workplace.