Startups digitais: um estudo à luz da Teoria do Comportamento Planejado

Abstract

According to different surveys, the information technology sector has been growing in recent years, with increasingly significant data in Brazil and Ceará. This raises the digital startups considered embryonic deals with characteristics of innovation and growth speed. Thus, this study has the general objective analyze the characteristics of digital Ceará entrepreneurs from the attitude, intention and entrepreneurial behavior. And as specific objectives i) identify the dimensions of the attitudes of entrepreneurs of Ceará digital startups; ii) identify the dimensions of the entrepreneurial intention of the entrepreneurs of Ceará digital startups; iii) identify the entrepreneurial behavior of the dimensions of the entrepreneurs of Ceará digital startups. It was used as a reference the Theory of Planned Behavior proposed by Ajzen (2001) and to establish the attitude dimensions, intention and entrepreneurial behavior, we used the Lopes Jr. works and Souza (2005), Carvalho and González (2006) and Brown, Davidsson and Winklund (2001). In addition, relevant authors in the context of entrepreneurship, were also used some studies on startups, as Amzecua et al. (2013), Frick (2013), Butler and Anderson (2012), Viana (2012), Frezatti et al. (2010), Van der Merwe and Swardt (2008), among others, consolidated the theoretical basis of this study. As for the methodology, the research presents a qualitative nature; descriptive; documentary and field through the study of entrepreneurs cearenses digital startups. Semi-structured interviews were conducted with fourteen entrepreneurs, chosen by accessibility criteria. Data analysis followed the steps of content analysis for qualitative data proposed by Roesch (2006). Among the results it found that the entrepreneurs of Ceará digital startups have the attitude dimensions, especially those related to management and persistence. As for the intention it was found that the entrepreneurs of digital startups, most of them also have the dimensions, especially those related to personal background and entrepreneurial motivations. In relation to entrepreneurial behavior, it was noticed that most of the respondents have behavioral characteristics in their startups focused on entrepreneurship, not for the party deemed to be administrative. Thus, it is concluded that the respondents have all entrepreneurial dimensions analyzed, pointing out that they put the attitude and intention they had to undertake in practice by the way they manage their startups.