Anúncios de imóveis no jornal do Recife: do século XIX aos dias atuais

Abstract

This work had as its main objective to analyse real state advertisements in the 19th and present time newspapers. The analysis was based on data collected in Diário de Pernambuco newspaper and focused on two aspects: (1) the analysis of the 19th advertisements, description of the discourse and interpretation of aspects in their social, ideological and cultural perspectives and (2) the comparative analysis of the present time advertisements having as main interest the historical and social changes that have happened and the discursive perspective. The 19th century advertisements are characterized by descriptive and long texts while the ones advertised in the newspaper nowadays are short and characterised by sentences fragments. On the other hand, the texts highlight the value of the houses, farms and ranches advertised.