Determinantes da decisão de certificação internacional em pequenas e médias empresas no Brasil

Abstract

Currently, certification of product and process related to quality, environmental and social management, have become indispensable minimum requirements for companies likely to increase business efficiency, and access to international markets. In this sense, this thesis aims to identify the factors impacting on the decision of certification (ISO Standards) of small and medium-sized Brazilian companies. The analysis was conducted based on a sample of 1,553 firms small and midsize surveyed Enterprise Surveys by the World Bank, during the period from May 2008 to June 2009 in Brazil. To do so, we estimated a probit econometric model type. As a result, we have that the variable experience of the manager has no significance for the present study, considering the sample of companies in the survey; the likelihood of firms seeking an international certification increases when related to firm size, the occurrence of external audit, the existence of own website, the use of foreign technology, the training of employees and the company appealed to the import license and, decreases with the location of the firm. Based on the marginal effect, the variables that most influence the increased likelihood of certification of Brazilian small and medium enterprises in the sample under study, are: training (11.47%), own website (11.22%), audit external (7.85%) and import license (7.40%).