Relação entre os indicadores de rentabilidade e macroeconômicos sobre o retorno das ações da Grendene S.A. no período de 2018 a 2023

Abstract

With globalization, companies are increasingly exposed to external influences that impact their financial performance. In the case of publicly traded companies, such as Grendene, chosen for this study, it is essential for investors to understand the company's financial health and know how to analyze how external factors can affect its profitability and stock returns. Therefore, this study aimed to examine the influence of profitability indicators, such as Gross Margin, Net Margin, Return on Equity, and macroeconomic variables on the stock returns of Grendene S.A. from 2018 to 2023. The research was conducted through a descriptive and exploratory bibliographic study, using data from the Grendene Investor Relations website for profitability indicators, and the websites of the Brazilian Institute of Geography and Statistics (IBGE), the Central Bank of Brazil, and the Institute of Applied Economic Research (IPEA) for macroeconomic indicators. The research emphasized that profitability indicators, such as Return on Assets (ROA), Net Margin, and Return on Equity (ROE), are crucial for evaluating the company's ability to generate profits and use its resources efficiently. The analysis of the results revealed an inverse relationship between the stock returns of Grendene (GRND3) and the macroeconomic indicators, indicating that, with an increase in the exchange rate, inflation, and interest rates, the stock returns tend to decrease. Therefore, it is concluded that the joint analysis of profitability and macroeconomic indicators provides a more comprehensive view of the company's performance, being essential for risk management, financial strategy formulation, and offering valuable insights to investors about the behavior of the stocks