Análise de viabilidade econômico-financeira e de sensibilidade: um estudo sobre a expansão de uma microempresa produtora de polpas de frutas no Estado do Ceará

Abstract

This work discuss the analysis of economic and financial feasibility and of sensitivity of the expansion of a microenterprise producer of fruit pulp in the state of Ceará. Many companies are struggling to absorb the growing demand of a warm market due to the limitations of its productive capacity. One of the ways to attract customers is through the enterprise expansion. Thus, it is necessary a study to analyze the economic and financial feasibility and the sensitivity of the company's expansion. The values for NPV and IRR respectively equal to R$210,350.46 and 8.09% per month meet the expectations of the company's management, as well as the simple and discounted payback equivalent to 16.6 months and 17.5 months, within less than one year and a half, considered acceptable. Accepted the project, but must consider the uncertainties involved. In this sense, seeks to include a study of the risk inherent in the project through a sensitivity analysis using the graphical techniques Tornado Diagram and Spiderplot Diagram for determining which input variables causes more impact on the final result expected. Both techniques have converged to the same result showing that the sale price and the quantity sold deserve closer monitoring of managers throughout the project. Thus, one should seek ways to encourage sales so that such decisions can greatly influence the expected result, both positively, making it even more interesting, and negatively, making it uneconomical.