Disseminação da informação em rede social da Biblioteca Pública Estadual do Ceará (BECE)

Abstract

This research aims to present the dissemination of information on the Instagram profile of the Ceará State Public Library (BECE). It is an exploratory case study with qualitative analysis as the methodological approach. The data was collected from the library profile through the Dolphin Radar website and analyzed using content analysis techniques. According to the results, the posts that generate the most public engagement are those reporting on events in which the community can participate and that have themes more closely related to the educational and social sphere. We also found that the frequency of posts keeps the profile active, and there is a preference for communication through images, while videos are a medium that should be further explored. We conclude that BECE's Instagram disseminates information effectively and is able to bring together diverse audiences, fostering interaction in both remote and in-person services.