Do sertão ao museu: a mediação da informação como estratégia de valorização da cultura dos vaqueiros

Abstract

This article presents na analysis, in light of the dimensions of information mediation proposed by Gomes (2014), to examine how the cultural elements present in the Vaqueiros exhibition, at the Museu da Cultura Cearense (MCC), contribute to the construction of informational meanings and to the appreciation and preservation of the cultural tradition of the Vaqueiros of Ceará. This research focuses on the case study of the Vaqueiros exhibition with the aim of understanding the museum exhibition as a device of informational mediation. To this end, it is based on a qualitative-descriptive approach, grounded in the observation of the exhibition, the theoretical framework on information mediation, and documentary research as a research methodology. The five dimensions (dialogical, aesthetic, formative, ethical, and political) enabled na understanding of how mediation fosters deep visitor experiences, transforming the exhibition into a space of encounter between sertanejo culture and a wide range of audiences. In the final considerations, the importance of the educational activities promoted by the MCC is highlighted, taking as na example the meeting between Mestra Dina Vaqueira and elementary school students, to show how this type of activity enhances the exhibition and reinforces its relevance in the construction of Ceará’s cultural identity.