A IA é péssima? Dilemas éticos emergentes na relação entre inteligências artificiais e comunicação - a partir de uma análise da série Black Mirror

Abstract

This Course Completion Work (TCC) investigates the ethical implications of the integration of Artificial Intelligence (AI) in the field of communication, using the anthology series Black Mirror as an object of critical analysis. The research starts from the premise that the dystopias presented in contemporary science fiction reflect real anxieties about accelerated technological advancement. Through a literature review covering concepts of ethics in communication, the development of AI and the theory of the technological imaginary, the study analyzes selected episodes that address the replacement of human interaction by algorithms and the manipulation of the perception of reality. The results indicate that while AI offers innovative tools for content production, it poses significant dilemmas regarding authenticity, privacy and professional responsibility. The analysis concludes that ethical regulation and media literacy are fundamental to mitigating the risks of a technological dependence that could compromise the fundamental values of social communication.