Design editorial: layouts criativos em produtos tradicionais no nicho da espiritualidade

Abstract

This Undergraduate Thesis presents the development of a practical editorial redesign project applied to the Romances de Emmanuel book collection, psychographed by Chico Xavier and which is considered one of the most relevant works of Brazilian spiritist literature. The research starts from the understanding of spirituality as a current topic, which especially affects the experiences of younger generations, in a context marked by social, cultural and technological transformations. In this work, Editorial Design is studied and used as a mediation tool between the content and the contemporary reader and which can influence the reading experience and the assimilation of the message. The objective is to demonstrate that the graphic update of spiritual books can expand their communicational reach, respecting their tradition and enhancing their cultural and symbolic impact.