Intertextualidades e desqualificação do outro em interações polêmicas no perfil da “Choquei” no X

Abstract

This research investigates how intertextuality processes and technodiscursive resources are articulated in the disqualification of others in controversial interactions on social network X, using as a corpus the interactions that appear in the comments section of posts on the Choquei page profile. Based on Textual Linguistics (Cavalcante et al., 2022), Digital Discourse Analysis (Paveau, 2021), and Discourse Argumentation Theory (Amossy, 2018), the analysis considers digitally native texts as singular events, situated in an ecosystem marked by multimodality. The specific objectives include mapping types of intertextuality (strict and broad) according to Carvalho (2018) and Costa (2024), identifying forms of verbal cyberviolence (flaming, defamation, outing, etc.), and examining the role of resources such as emojis, hashtags, GIFs, @, and images in intensifying violent meanings, associated with the disqualification of the other. The methodology follows an ecological approach to the digital environment, preserving the conditions of production and circulation of texts, with qualitative analysis of controversial interactions that arise in the comments section on the social network X on Choquei profile. In this way, we highlight how broad and strict intertextualities function as mechanisms for legitimizing, reinforcing, or camouflaging attacks, contributing to the understanding of new forms of meaning production and to the critical confrontation of discursive violence on Brazilian social networks, which is increasingly common in interactions between subjects in native digital environments.