Análise da gestão ambiental aplicada em empreendimentos turísticos sustentáveis: um estudo de caso do Sítio do Bosco em Tianguá-Ce

Abstract

The expansion of the tourism sector in ecologically vulnerable areas imposes the need for management models that transcend a purely economic vision, integrating ecological prudence as a strategic pillar. Under this premise, this monograph investigates the effectiveness of environmental management in promoting sustainability at the Sítio do Bosco enterprise, located in the Serra da Ibiapaba, in Tianguá-CE. Methodologically, the study is anchored in an exploratory-descriptive case study with a mixed-method approach (qualitative-quantitative), facilitated through data triangulation obtained via systematic in loco observations, semi-structured interviews with management, and the application of structured questionnaires to visitors. The results demonstrate that the enterprise operationalizes sustainability through high-impact technologies, such as photovoltaic energy generation and tertiary effluent treatment with a closed-loop water reuse system, in addition to circular economy practices in solid waste management. The analysis of tourist perceptions revealed that the environmental integrity of the site is the primary determinant of satisfaction and return intention, consolidating environmental management as a competitive differentiator and a factor of business resilience. It is concluded that Sítio do Bosco acts as a laboratory for replicable sustainable practices, proving that the strategic management of natural resources is capable of harmonizing biodiversity conservation with financial viability, strengthening the destination as a hub for responsible and conscious tourism.