Implementação de fichas técnicas e Procedimento Operacional Padrão para padronização e conhecimento de custos em um salão de beleza de pequeno porte

Abstract

The increasing demand for beauty services in recent years has driven the emergence of new businesses, heightening competition within the sector and requiring strategies that strengthen and consolidate brands in the market. The literature indicates that differentiation, cost control, and a focus on quality are essential strategies for achieving competitive advantage. In this context, this study aimed to develop technical data sheets and Standard Operating Procedures (SOPs) for the services offered by a beauty salon, with the goal of improving internal management and standardizing processes. A semi-structured interview was conducted to understand the organizational context and guide the development of the management tools. To determine the priority order for preparing the technical data sheets, the ABC Curve method was applied, identifying the services with the highest financial relevance. After training and implementation of the technical sheets and SOPs, an evaluation was conducted after one month of use, which indicated improvements in task execution, greater consistency in service delivery, and enhanced process standardization. Furthermore, the technical data sheets provided precise knowledge of direct service costs, offering numerical support for managerial decision-making and contributing to the operational efficiency and competitiveness of the business.