Compósito de gêneros na tecnodiscursividade: uma caracterização à luz da linguística textual brasileira

Abstract

This dissertation proposes a reflection on genres within the framework of Brazilian Text Linguistics, focusing on the transformations brought about by digital technologies and the emergence of so-called native digital genres. The study is grounded in the conception of genre as a socio-communicative category, historically situated and shaped by social practices, as discussed by Bakhtin (2011), Bazerman (2006), Miller (2012), and Cavalcante et al. (2022). It adopts the theoretical perspective of the Protexto research group, which understands genres as relatively stable patterns of texts that guide communicative action in diverse contexts. Considering the specificities of the digital environment, marked by interactivity, multimodality, and viral circulation, the research problematizes the definition of genre groupings, particularly the concept of hypergenre (Bonini, 2003). In this dissertation, we adopt the notion of genre composite, as proposed by Carvalho (2023), since it is closer to the phenomenon under investigation. We define a genre composite as a grouping in which different genres may cohabit within the same ecosystem, whether digital or not, functionally articulating to produce expanded meanings, with distinct themes and communicative purposes.From a post-dualist perspective, this work also draws on the concept of technodiscursivity, according to which digital texts are co-constituted by linguistic and technological elements, such as algorithms, emojis, technobuttons, and multiple semiotic systems (Paveau, 2021; Muniz-Lima, 2022, 2024; Émérit, 2020). The corpus comprises public Instagram profiles, from different categories, in which the cohabitation of genres, user interactivity, and viralization effects are observed. The main objective is to characterize genre composites as communicational phenomena that, in the digital context, acquire dynamics. The study proposes analytical criteria to distinguish them from other theoretical categories and to understand their functioning within virtual circulation spaces.