Ceará à vista: uma análise de artefatos gráficos cearenses do século XX em relação aos rótulos pernambucanos de Coutinho

Abstract

This study compares graphic artifacts and informational systems of labels for cachaça and soap from Ceará with artifacts from Pernambuco analyzed by Coutinho (2011), considering the geographical proximity of the states and the origins of the Ceará press in Pernambuco. It also seeks to identify graphic artifacts from the 20th century that make up the graphic memory of Ceará and to analyze the organization and informational hierarchy of the labels from the perspective of information design. This is an exploratory qualitative-quantitative research with documentary research procedures, based on the methodology of Coutinho (2011). Twenty-four labels were collected from the collection of the Chico Albuquerque Museum of Image and Sound, and the labels for sugarcane brandy and soap, found in greater quantity in the collection, were analyzed using the Mijksenaar matrix model through a comparative procedure based on the analyses of the Pernambuco labels. Similar characteristics were evidenced between the labels of the two states, such as the influence of the theme in the creation of the artifact. With this, it was possible to perceive the approximation of the artifacts from Ceará to those from Pernambuco in terms of the themes addressed and the organization of the informational systems. Finally, it was concluded that the recognition of these printed materials as evidence of the expression of Ceará's graphic identity is a contribution to the consolidation of the field of studies of local graphic memory.