Newsletters: jornalismo periódico no meio digital

Abstract

This paper investigates newsletters as an emerging format of independent journalism on the internet, analyzing their editorial characteristics, business models, and relationship with the technological transformations that have reconfigured traditional media. Based on a historical review of the evolution of journalism, the study highlights the structural crisis of the printed model, evidenced by the 73% drop in the circulation of physical newspapers in Brazil between 2015 and 2022, and the accelerated migration to digital, which increased the internet's share of the advertising pie to 38.2% in 2023. The research uses a qualitative methodology based on an exploratory descriptive multiple case study, combining documentary analysis, bibliometric research, and semi-structured interviews. The results indicate that newsletters represent a new format of journalism in the digital age, rescuing values such as periodicity, but their sustainability depends on revenue diversification. The study contributes to debates on media innovation, business models, and the social role of the press in a context marked by the decentralization of the audience and the crisis of trust in traditional institutions.