Impacto da atuação da Empresa Júnior de Zootecnia da Universidade Federal do Ceará

Abstract

The present study aims to analyze the profile of clients served, their satisfaction withthe services provided, and the socioeconomic impact generated by the Junior Company ofAnimal Science (Emzootec Jr.), a junior enterprise linked to the Animal Science program at theFederal University of Ceará (UFC), in the period from 2020 to 2025. The research adopted adescriptive and qualitative approach, using two structured questionnaires answered by clientswho consumed the company’s products and services over the past five years. The objective wasto separately analyze the perspectives of rural producers and other clients, identifying strengthsand opportunities for improvement. The collected data made it possible to evaluate aspects suchas satisfaction level, type of service contracted, customer loyalty, perception of social impact,municipalities reached, production practices, and challenges faced in rural areas. The resultsindicate that most clients reported a high level of satisfaction with the services provided. Theaverage satisfaction score for the majority of client profiles was 9.56, accompanied by a NetPromoter Score (NPS) of 9.57 as a recommendation and loyalty rate, reflecting excellent results.Among rural producers who received personalized agricultural services, overall satisfactionreached an average score of 8.15, with an NPS of 8.23. The analysis revealed that all 111 clientswho responded believe that Emzootec Jr. is capable of generating a positive social impact,especially in the medium and long term. The research also showed that cattle farming is themain activity of the rural producers served and that the company has consolidated itself as animportant agent of social transformation in the agricultural sector of Ceará, promoting technicalknowledge, university extension, and entrepreneurial training. Although areas for improvementwere identified—particularly related to communication, technical follow-up, and access toinformation—the data confirm Emzootec Jr.’s prominent role as a junior company with strongsocial, technical, and economic impact potential. Its strategic presence at events such as “Diado Produtor Rural” and “Agrárias Empreendedora” demonstrates the organization’sinstitutional relevance and significant audience reach. Thus, it is concluded that Emzootec Jr.has significantly fulfilled its role within the university and agricultural ecosystem of theNortheast, being recognized by its clients as a catalyst for socioeconomic impact in the region.